DAO PlayMarket 2.0 Challenges Google Monopoly in Android Apps Distribution

Published on 20 Oct. 2017
Smartphone apps

According to the open information resources, more than 80% of smartphones use Android OS. Such popularity of this mobile system is caused, among other reasons, by the hundreds of thousands of applications, developed specifically for it. A monopolist intermediary, which provides users with Android-apps, is PlayMarket from Google. And the one who owns a monopoly sets the rules. 

The blockchain-startup  PlayMarket 2.0 has dared to challenge the global monopolist. It is developing a decentralized store of Android applications. Recently, the project has released the alpha-version of the product. The peculiarity of this platform, besides the absence of an intermediary between app developers and users, will be the possibility to purchase apps for the cryptocurrency. That is excellent news since nowadays there are not enough options for direct cryptocurrency payments for products and services. 

DAO PlayMarket 2.0

PlayMarket 2.0 platform is a DAO – decentralized autonomous organization. Anyone who owns a certain amount of PMT tokens, developed on the basis of the Ethereum’s ERC-20 standard, can become a member of PlayMarket 2.0. Such work model will be interesting both for app developers and users. 

Developers will benefit from the low commission of the platform – only 1% from app price (unlike 30% in Google). Also, they will be able to release their tokens for the additional monetization of their apps. These tokens can be exchanged to other cryptocurrencies directly on the platform – on the embedded decentralized cryptocurrency exchange. 5% of all released app tokens will be charged as a commission and will go to the token-fund PlayMarket Foundation (PMF). PMF, in its turn, will turn these tokens to pay dividends to the members of DAO PlayMarket Foundation, namely, PMT token owners. 

Unlike in the majority of popular app stores, PlayMarket 2.0 users will have a variety of other possibilities in addition to downloading the needed app. In particular, they will be able to invest in an app and receive dividends in future; receive a block-resistant access to the apps from any part of the world; and, of course, pay for their purchases in cryptocurrency. 

How It Works

The platform consists of the following modules:

• a system of data storage;

• crowd investing platform (for ICO);

• cryptocurrency exchange;

• mobile application;

• smart-contracts;

• node (backend server);

• website.

Application on the platform DAO PlayMarket 2.0 are kept in the decentralized virtual data storage PlayMarket FileSystem (PMFS), developed with such modern technologies as cloud services, distributed hash-tables, and decentralized file storages IPFS, SIA, ZeroNet, etc.


For the full work, a platform needs the possibility for fast conversion between tokens/currencies. This task is being solved by the integrated PlayMarket 2.0 Exchange (PEX). The counter sells/buy requests form the supply and demand balance, according to which the market price is formed. It is used to convert a crypto-asset into the primary currency. 

Smart-contracts compile the financial logic of the platform; they solve the problem of the trust to the third party by just eliminating the necessity of an intermediary. 

ICO and Platform Financing

Platform’s ICO will start in nineteen days, on November, 8. All funds, raised during the ICO, will be directed to the marketing. One can find more details about it on the project’s website and the official channel on Telegram.

The platform has yet attracted $350 000 from the private investors during the closed round of financing. Such funds as Cyber Russia and BitBaza has become the partners of DAO Playmarket 2.0. 

Roman Povolotsky, a head of the project Cyber Russia spoke about Playmarket 2.0: 

Today, the biggest world IT companies are Google, Apple, Microsoft. I’ve become keen on this sphere for quite a while <…> During the whole time I’ve had to face various difficulties, for example, the temporal change of publication rules for the apps, account blocks, and the impossibility of appeals. My opinion is that PlayMarket 2.0 will be the ideal innovative decision of such problems. 

Artem Zverev, a founder of BitBaza and co-owner of the mining pool AK47pool, supported Roman:

At the moment, Google Play receives almost 30% of revenue from app sales and then spends it in its discretion.  PlayMarket 2.0 offers to divide the income between the members of cooperation. 


Platform DAO PlayMarket 2.0 has all chances to win a part of the market of Android apps thanks to its openness and transparency, as well as users who want to benefit from their favorite apps. Earlier, a decentralized social network Steemit tried to do the similar thing, challenging the Facebook and providing its users the possibility to earn on their publications. It resulted in a 250 million capitalization. Not bad, isn’t it?

Disclaimer: this is a sponsored story; it does not provide any recommendations on investments.


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